Agency: Pressman Director: Debajyoti Ghosh Client threw us a big challenge of completing the project within a record time of 10 days which was next to impossible considering the intricacies involved in the project. Our team, regardless of however challenging the task in hand seemed to be, decided to take up the challenge and completed the film. It ran during the World Cup 2015 & thereafter. The client feels this is one of the best commercials that has been made by them.
We were perhaps the first ones to use kids for highlighting the bank products. Bank ads usually use elderly people to convey the message but the kids in their innocently mischievous ways made the ad seem memorable. The brand message reached the Target Audience and the recall value was beyond expectation.